Instead of the traditional pin-hinged compact, Swivel Lip© Compact incorporates a cover that is attached to the base by a pivot. To open the package, the consumer swivels the cover around the base pivot and slides out the multi- tiered trays.. After they finish, they slide the trays back in again answivel the cover closed.

When the product is used up, the customer easily pops out the expended tray cartridge from the base, and then snaps in the new lipstick cartridge using a specially designed and postable holder that protects the product until it is securely inserted into the package.